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Archive for the ‘advertising’ Category

The Enquirer’s print-only news experiment

Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work?

Gawker’s leaving page views behind, so when’s our turn?

If even Gawker is changing its measure of choice away from the page view to the unique user, when will the rest of the news industry follow suit?

Newsday is paying for that paywall

In the three months since Newsday put up their pay wall, they’ve signed up only 35 online subscribers and their traffic has plummeted.

Times chose quick bucks over a lasting audience

The New York Times’ plan to charge for online content is an act of desperation from a company that chose to abandon a growing audience of dedicated online readers (and the ad dollars they bring with them) in favor of a quick fix.

Can we forget about page views?

We need to move away from the almighty page view just to get back to the core of our business.

Seeking your input on business models

I’m preparing a presentation on possible future business models for journalism – and I want your input.

New AP plan: Taking web traffic from members?

While the AP’s new plan to protect its content shows a bit more online savvy than past declarations, they still don’t seem to get why it could be an issue.

WaPo v. Gawker: Battle in the Blogs

The Washington Post took on Gawker for alleged copyright infringement this week in a battle of the blogs. Here’s why the Post writer was wrong – and why the debate itself is just a mere sideshow to the real problems for newspapers online.

The myth of the “free ride”

David Marburger is pushing the idea that aggregating sites are pushing newspapers out of business with cut-rate advertising. The entire argument is based in several falsities and we should just stop giving this guy face time.