With limited staff resources, newspapers can’t chase every new social media idea that comes along – and that’s OK.
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Archive for the ‘’ CategoryWith limited staff resources, newspapers can’t chase every new social media idea that comes along – and that’s OK. Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? When it comes to weather coverage, sometimes all we need to do is give readers the latest information. We at Cincinnati.Com used Wordpress to get the weather updates out in a simple, quick way during this month’s snow storms. With all of this snow, it’s been a newsy time here in Cincinnati. Needless to say, I’ve been otherwise occupied with my “day job” to be very good at this venture by the time I get home at night. If even Gawker is changing its measure of choice away from the page view to the unique user, when will the rest of the news industry follow suit? |
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NOTE: Views expressed here are the author's alone. Copyright © 2010 Zombie Journalism http://zombiejournalism.com/feed/ - All Rights Reserved. |
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